Event Info

Welcome

Welcome to Tapad’s third annual cross-screen technology summit, Unify Tech. This year’s half-day event holds a primetime slot during Advertising Week New York on Wednesday, September 28, 2016 (1PM – 7PM) at the prestigious NASDAQ MarketSite. Unify Tech speakers will illuminate the ways they unify audiences, disrupt their industries and inspire innovation in their respective fields.

In 2016, deep-data insights combine with masterful storytelling as never before. The Unify Tech ’16 speaker lineup boasts celebrities and innovators renown for their intellect and wit. Please see the full speaker line-up below.

Advertising Week is still selling passes, but act fast!

Want to know more about what gets covered during this content-rich summit? Check out last year’s Unify Tech ‘15.



Agenda

We’re thrilled for Unify Tech ’16 to take place on Tuesday, September 28th at the NASDAQ MarketSite. Tapad will also be involved in many other events at Advertising Week — full agenda to come, soon. See a few highlights below and more importantly, see you there!

TAPAD SEMINAR at Advertising Week — 9/27 @ 3:30pm

  • Find Who Matters: A Simplified Look at the Complex Consumer
    • True cross-device marketing unifies audiences’ devices, behaviors, passions and interests to provide a clear and simple picture of today’s complex consumer. How do new methods of data collection and analysis allow marketers to make impactful connections with their consumers and engage with audiences who really care about their message? Join Tapad, the marketing technology team that cracked the code on cross-device, to learn the fundamentals of cross-device marketing and  how to find who matters to your brand.
    • Speakers:
      • Kate O’Loughlin, GM & SVP Media Business – Tapad
      • Richy Glasberg, CEO – Medialets
    • Times Center Hall – Advertising Week Track: Marketing Technology

UNIFY TECH ‘16 — 9/28 @1pm

  • Unify Tech Summit from 1pm-5pm
    • Deep-data insights combined with masterful storytelling as never before. Speakers who unify audiences, disrupt their industries and inspire innovation in their respective fields will treat you to a half-day of thought-provoking discourse.
    • Doors open at 1pm
    • Sessions include:

1:30pm Welcome/intro by Tapad CEO/Founder Are Traasdahl & Kate O’Loughlin, SVP/GM Media, Tapad

1:45pm Presentation by Bob Garfield, industry journalist, bestselling author of “Can’t Buy Me Like,”  and co-host of NPR’s “On the Media” 

2:20pm Panel 1: Beyond the Device: Transforming Hard, Cold Data into Human Connections. In the shift from device-focused marketing to personalized audience engagement, how do we find the people who matter across the devices they use? Compelling storytelling, unique behaviors and a richer understanding of the consumer path to purchase help marketers make lasting connections with their audiences.

Vik Kathuria, Head of Global Agency Partnerships – Oracle Marketing Cloud

Oleg Korenfeld, EVP, Ad Tech & Platforms – Mediavest | Spark

Chris Cunningham, Chief Revenue Officer – Unacast

Eamon Boyle, EVP analytics and data science – Media Assembly

Moderator: Zach Rodgers, Executive Editor – AdExchanger

3:00pm Presentation by Mahzarin Banaji, Harvard social psychologist and author of well-known book “The Blind Spot: Hidden Biases of Good People”

3:40pm Panel 2: Let’s Talk About The Silo in the Room: Bringing Traditional TV into the Digital Marketing Mix. TV is no longer a siloed medium – it’s an essential piece of your cross-device marketing mix. How are brands leveraging television alongside other devices to provide TV- like content everywhere consumers go, making memorable impressions on audiences with impactful creative and messaging?

Alison Tarrant, Executive Vice President, Client Partnerships – NBC Universal

James Reynolds, Partner, Senior Digital Director – MEC

George Musi, Senior Vice President, Head of Analytics & Insight – Optimedia

Marshall Wong, SVP – Market Development, TV – Tapad

Moderator: Brian Morrissey, Editor in Chief at Digiday

4:20pm Keynote by Scott Hagedorn, CEO Hearts & Science

5:00pm Reception with T.J. Miller, aka Erlich Bachman from HBO’s Silicon Valley

NASDAQ MarketSite

  • Reception to follow from 5pm-7pm
    • Cocktail Party featuring a special guest appearance from the tech industry’s favorite parody: HBO’s Silicon Valley.
  • Register HERE!

TAPAD WORKSHOP at Advertising Week — 9/29 @ 10am

  • New Approaches to Viewability – Measuring What Matters in a Cross-Device World
    • How do we get unified – tech, agencies and clients – around metrics that truly reflect a consumer’s interests and behaviors? Old measurement standards like CTR and VCR are rapidly becoming out-of-date. How do you nurture the relationship between your brand and your consumer in this hyper-connected, always on world? Tapad’s Kate O’Loughlin will host an engaging, action-oriented discourse to evolve the way we look at measurement standards across devices.
    • Speaker:
      • Kate O’Loughlin, GM & SVP Media Business – Tapad
      • Jeff Ratner, EVP, Activation Strategy – Zenith
      • Benjamin Bring, VP, Media Director – Ansible
    •  Lucielle’s  – B.B. King Blues Club



Unify Tech Speakers

In order of appearance:

tapad_bw_3800Are Traasdahl, Founder & CEO, Tapad has more than 17 years’ experience in mobile and digital content. He is a frequent contributor for outlets such as CNBC and Bloomberg News, and he has been featured in Forbes, the Wall Street Journal, Ad Age and other major news outlets. He was recently named Nordic Startup Awards’ Founder of the Year in 2016 and EY Entrepreneur of the Year in 2014. Traasdahl also currently holds several board positions and heads Spring Capital, an investment holding company. Prior to Tapad, he founded Thumbplay, a mobile entertainment service that he grew to more than $100 MM in revenues in less than 3 years before he exited the company (the company, later acquired by Clear Channel, is now called iHeartRadio). He was previously a senior executive with Telenor Group, an international provider of telecom, data and media communications services.

LinkedIn

@aretraasdahl

 

kate-olaughlin_3632bwAs Tapad employee #3, Kate has been instrumental in the company’s 70% YoY growth. She worked with Tapad’s founding members in the planning and creation of the company’s proprietary and award winning technology, The Device Graph™.
Now leading the company’s advertising business, Kate oversees Tapad’s Unify Platform, used to serve cross-screen advertising campaigns for marketers. Additionally, she leads product development, sales alignment and customer relationship management. One example is Tapad’s latest innovation, TV Pulse, which launched in June 2015. As the TV Pulse business lead, Kate oversees all initiatives that allow marketers to connect linear television data with digital campaigns — another first-of-its-kind for the industry.
As the head of the Media Business, Kate is an active contributor to the marketing tech space. She has been featured in MediaPost and Adotas, interviewed by industry trades, and has been on-stage with leading automotive brands at Motor City West.

LinkedIn

@katieoloughlin

 

 

Southern Utah Montana football
(AP/Photo Michael Albans)

Bob Garfield is probably the most prominent commentator and analyst of advertising and marketing who has ever lived, although bear he mind he personally wrote this sentence. His weekly MediaPost column explores the frontiers of 21 st -century marketing and media.

For 25 years, his AdReview column in Advertising Age evaluated, vetted, parsed, deconstructed and offered uncanny prognostications for thousands of ad from hundreds of agencies worldwide based on such criteria as strategy, communication, taste, ethics, brand relevance, cultural relevance and craftsmanship. Over the past decade, he has also famously – and presciently — chronicled the digital revolution, culminating in his landmark 2009 book, The Chaos Scenario.

His previous book, the 2003 manifesto on advertising And Now a Few Words from Me, is published in nine languages – including, of course, Bulgarian. His most recent business book, co-authored with Doug Levy, is Can’t Buy Me Like. It describes a new world of Relationship Era commerce.

These, plus one measly honorary doctorate, helped him secure gigs as visiting lecturer at the University of Pennsylvania’s Annenberg School for Communication and a senior fellow at SEI Center for Advanced Studies in Management at Penn’s Wharton School. At Wharton he also founded the annual Media Future Summit, which locks big bosses from the media-marketing ecosystem in a room for 10 hours and charges them $3000 a piece for the privilege.

In another life, Garfield is co-host of National Public Radio’s weekly Peabody Award-winning magazine program “On the Media,” the insanely popular Slate podcast “Lexicon Valley” and the forthcoming Audible series “The Genius Dialogues.” For many years, Garfield was the advertising analyst for ABC News. He’s been a regular on Financial News Network, CNBC’s “Power Lunch” and “Adam Smith’s Money Game” on PBS. He’s been a contributing editor for the Washington Post Magazine, Civilization and the op-ed page of USA Today. He has also written for The New York Times, Atlantic, Playboy, Sports Illustrated, Wired, the Mainichi Shimbun and many other publications.

LinkedIn

@Bobosphere


chris-cunningham-headshotChris Cunningham
has been a featured speaker at various global events, including International CES, Cannes
Lions, IAB’s Annual Leadership Meeting, dmexco, Web Summit and f.ounders. He is a regular contributor to CNBC  & Bloomberg TV via on-screen appearances, is the former co-chair of the IAB Social Media committee and Native Advertising Task Force.

Chris has been named one of the “Most Important People in Mobile Advertising” by Business Insider, as well as being an Ernst & Young Entrepreneur of the Year Finalist 2 years in a row. He is an active tech start up investor and is the founder of C2 Ventures, a privately-held investment firm that provides seed capital to early stage digital media companies.

Today, Chris is the Chief Revenue Officer at Unacast,  the world’s largest network of beacon and proximity data, connecting the physical world to the digital for online retargeting and attribution. Unacast is a Norwegian startup recently raised $5M in series A funding.  It is the first company to enable a scalable way for retailers and brands to retarget customers online based on accurate behavior in the physical space. At Unacast, Chris leads revenue and commercial initiatives and is responsible for creating new ways to merchandize proximity data and serve the data-driven ad industry. Prior to Unacast, Chris was the founder and CEO at appssavvy, a pioneer in mobile marketing, where he drove more than $70 million in revenues.

LinkedIn

@C2cunningham


image001Eamon Boyle
, EVP Analytics & Modeling at Assembly employ’s both his PhD in Applied Modeling and 20+ years of experience in Data Intelligence/ Analytics to Assembly’s media practice, through the development and application of sophisticated media mix and attribution models, complex direct response performance metrics, and analytics. Eamon’s experience includes: Ford, Kohl’s and Domino’s (JWT); ROI Modeling and Data Visualization for UPS, GEICO, Walmart, Alltel, Hanes and Pizza Hut (The Martin Agency); Forecasting and Testing/ Optimization initiatives for AMEX, Microsoft and Kaiser (Performics); Customer & Big Data Analytics to drive higher conversion rates for Liberty Mutual, Sony PlayStation, AARP, Biogen, and VW Canada (Havas). At Assembly, Eamon directs Analytics, Modeling and Big Data integration for clients such as ETRADE, Fox, CTCA, Audible, Elevate, 1-800 Contacts, Pulte, Galderma, Vans, Truth, and Expedia to name but a few.

LinkedIn

@MediaAssembly

02_oleg-korenfeld_237Oleg Korenfeld heads up Advertising Technology and Platforms at Mediavest across all accounts. Previously Oleg held strategic and operational positions at advertising technology innovation companies such as DoubleClick, Right Media and Jumptap, as well as new media publishers like Community Connect and Thrillist and traditional publishers like Hachette Filipacchi Media.

Oleg’s professional expertise cuts across all angles of digital advertising ecosystem – Ad Tech, Demand and Supply sides. Hands-on experience in digital strategy, advertising operations, business development, contract negotiations, go to market strategy, business intelligence/analytics, rate cards, sales marketing, ad product, native/custom content, video, mobile, guaranteed and RTB programmatic activation and optimization across supply and demand. This deep experience across desktop, mobile, e-commerce, Advanced TV and email environments allows for a holistic view of the marketplace and its future.

LinkedIn

@olegkorenfeld 


vik-kathuriaVik Kathuria
, VP Head of Global Agency Partnerships, Oracle Marketing Cloud, is responsible for building and growing the Oracle Marketing Cloud Global Agency Partnerships team.

He was previously the Global Chief Media Officer Worldwide for Razorfish where he led Razorfish’s media practice across North America, Latin America, EMEA, and Asia Pacific. Vik was also a member of the Razorfish Global Executive Board. As one of the few global digital media executives in the industry, Vik was responsible for establishing and leading the digital agenda across the network. He led the network’s global digital strategy, M&A, and offer development – building new capabilities and practice areas to bring to clients. 



Prior to his role at Razorfish, Vik was Global Head of Digital Strategy and Investment and Commercial Activation for MediaCom Worldwide. He was also part of the corporate strategy team within Group M. He was Senior Vice President of Digital Media for OMD and has served in senior global marketing positions at Citigroup (New York) and PepsiCo (Singapore). Vik also served as a senior partner at Prime Access/RMG Connect and as a managing director at Zefer Technologies/Modem Media. His responsibilities included digital corporate strategy, M&A, and portfolio optimization. Vik has a stellar track record of building and growing businesses globally and scaling revenue and margins significantly.



Known for bridging advertising, technology, digital media, and capital, as well as having a global digital perspective, Vik is one of the most sought-after agency speakers in the business. He has appeared at countless conferences and panels and is regularly quoted in news publications including CNBC, CNN, Forbes, Wall Street Journal, New York Post, Advertising Age, and more.

He was named an agency innovator by Internationalist Magazine and one of Cynopsis’ Most Intriguing People in 2013. Vik is a board member, investor, and advisor to some of the top digital media companies and venture funds in the industry.

LinkedIn

@OracleMktgCloud

 

20141119_adexchanger_0071  Zach Rodgers was named Managing Editor of AdExchanger in 2012, and later promoted to Executive Editor. Under his guidance the the publication was recognized with a Jesse H. Neal Award in the category of “Best Media Brand.” In his previous role as Managing Editor at ClickZ.com, Zach was awarded two national business media awards for editorial excellence by the American Society of Business Publication Editors. His work has been published in The Guardian and Mashable, and  has been cited by The New York Times, The Wall Street Journal and other national and global news organizations.

He is a frequent moderator at industry events.

 

 

LinkedIn

@zachrodgers

 

BanajiPhoto_CreditRobertTaylor_300dpi_2016Mahzarin R. Banaji is the co-author of Blindspot: Hidden Biases of Good about people about overcoming hidden biases. She taught at Yale for 15 years where she was Ruben Post Halleck Professor of Psychology.  Since 2002 she has been Richard Clarke Cabot Professor of Social Ethics in the Department of Psychology at Harvard while also serving as the first Carol K. Pforzheimer Professor at the Radcliffe Institute for Advanced Study. She is currently Harvard College Professor, in recognition for excellence in teaching and advising and will be Chair of the Department of Psychology in 2016.

Banaji is a Fellow of the American Academy of Arts and Sciences, Herbert Simon Fellow of the American Academy of Political and Social Science, and the British Academy.  She has received several awards, among them Yale’s Hixon Prize for teaching excellence, a Guggenheim fellowship, a citation from the President of the American Psychological Association, the Lewin Award from the Society for the Psychological Study of Social Issues, and the Diener Prize for outstanding contributions to social psychology.  Banaji was named William James Fellow of the Association for Psychological Science for significant lifetime contributions to the basic science of psychology, an organization of which she also served as president.  In 2014 Banaji received Barnard College’s highest honor, the Medal of Distinction and honorary degrees from Smith College, Colgate University and the University of Helsinki.

Professor Banaji studies unconscious thinking and feeling as they unfold in social group contexts and influence decisions about people’s worth, goodness, and competence. She is the author of the book Blindspot: Hidden Biases of Good People with Anthony Greenwald, published by Random House.

LinkedIn

@banaji

 

Alison Tarrant 1.jpgAlison Tarrant serves as Executive Vice President of the Client Partnerships Group and oversees all advertising sales marketing for NBCUniversal’s networks and properties. The Client Partnerships Group works closely with NBCUniversal’s client and agency partners to deliver customized, marketing solutions across relevant NBCUniversal properties.

Since joining the company in 2012, Tarrant has worked closely with each of NBCUniversal’s networks to create, plan and execute client-focused marketing efforts across NBCUniversal’s entire portfolio, including two broadcast networks, 17 cable networks and more than 50 digital properties. Tarrant reports to Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal.

Previously, Tarrant served as Executive Vice President of Integrated Sales and Marketing at the CW Network. From 2000 to 2012, Tarrant was responsible for developing revenue-generating opportunities across the CW’s television, digital, mobile and social platforms, collaborating closely with clients on some of the industry’s most innovative sales marketing efforts including the development of Content Wraps and CWickies.

Prior to the CW Network, Tarrant worked for Universal McCann as Vice President, Group Director from 1996-2000. In this role, Tarrant oversaw all national broadcast expenditures, sponsorships and partnerships for the Coca-Cola Company account and managed multi-year deals for various high-profile partnerships including the Oscars, the  Country Music Awards, the Olympics and the World Cup. From 1993-1996, Tarrant served as Media Supervisor at Universal McCann where she developed media strategies and plans for The Coca-Cola Company brands across all media platforms.

Tarrant graduated from St. Lawrence University with a Bachelor of Arts degree in Economics and Government.

LinkedIn

@NBCUniversal

 


george-musi-headshotGeorge Musi
is the SVP, Head of Analytics and Insight (a multi-discipline capability) at Optimedia | Blue 449, a global full service media agency that specializes in integrated marketing and communications strategies. Optimedia | Blue 449 is one of the four (and the newest) global media brands in the Publicis Media Network.

He is part Thought Leader, Subject Matter Expert & Trusted Advisor + part Business & Marketing Consultant + part Marketing Scientist + part Consumer Psychologist + part Media & Cultural Anthropologist = which equals all Strategist.

George intersects consulting skills, diverse analytical techniques, research & measurement methods and strategy to provide learnings and recommendations across the consumer, competitive and media landscape that enlighten, empower and enable marketers to make faster and smarter decisions across the campaign life cycle and consumer decision journey to maximize performance and ROI.

He has excellent skills at ‘connecting the dots’, finding the story behind the numbers, gleaning insights and articulating meaning to address business questions (‘the whats’), identify insights (the ‘so-whats’), suggest ideas and recommend strategic action (the ‘what nexts’).
He is a recognized industry thought leader and authority and has published POVs, articles, whitepapers and blogs on topics dealing with data, research, analytics, measurement, modeling, attribution, etc. He is also frequent speaker and presenter at media and advertising industry conferences. George serves on several committees for associations in the media and advertising space.

LinkedIn

@OptimediaUS

 


james_2015_1James Reynolds is the programmatic and audience solutions lead on the AT&T business, concentrated on delivering data-driven results across the multifaceted portfolio. He is a practiced, digital marketing professional specializing in programmatic, ad operations, data strategy and analytics. His experience building cross-functional teams, whom deeply understand the roles of technology in marketing, have resulted in more holistic views of audience, efficient buying, effective measurement and insight.  

In James’ ten years in digital media, he has had the opportunity to produce emerging advertising/marketing technology solutions for businesses such as JPMorgan Chase, Marriott International, Sprint Nextel, Activision Blizzard, Farmers Insurance and Bristol Myers-Squibb.

LinkedIn

@MECideas

 

623x-marshall-wong_9469-bwMarshall Wong serves as SVP of Market Development for Television. He joins us with strong market development experience directly from BlackArrow. In this role, he served as SVP – Product & Market Development for the leading ad tech provider for pay TV distributors. Prior to that, he held comparable roles at Microsoft Advertising, NBC Universal and General Electric Corporate. Computer Science and English Literature, Hamilton College.

LinkedIn

@Tapad

 

 

 

brian-morrissey Brian Morrissey is the editor in Chief at Digiday. His commitment to honest, no-spin coverage of the digital marketing industry drives Digiday’s editorial mission. While most trade editors are content to cheerlead, Morrissey has shaped a publication widely considered the voice of reason. He has nearly a decade of experience covering the industry as a writer for DMNews, ClickZ and Silicon Alley Report and, most recently, digital editor at Adweek.

LinkedIn

@bmorrissey

 

 

 

scott-headshotAs the CEO, of Omnicom’s newly launched, Hearts & Science, Scott Hagedorn is leading the creation of the data-driven marketing agency which is designed to inform brand strategies with real-time insights in a world of personalized digital marketing.

In his previous role, as the founder of Annalect, Scott led the industry’s largest data management platform, the development of a suite of web-based tools and reporting, and a talent pool of experts providing fast insights into audience, marketplace and media. Annalect now has over 450 staff members globally with hubs in multiple US markets, London, Singapore and New Delhi.

With these data-driven fundamentals firmly established, Scott’s future forward vision led to development of a new agency model, and ultimately winning vision that drove the P&G and AT&T business wins.

Prior to taking on his role at Annalect, Scott was the US CEO of PHD Network where his strategic vision and leadership helped PHD win two of the most hotly contested media pitches of 2010 — GSK and Gap — earning PHD a spot on the Advertising Age Agency A List, as one of ten agencies to watch in 2011.

In over 15 years in Marketing, Scott has excelled as a digital expert, brand planner, marketing strategist, direct response guru and entrepreneur. Prior to joining PHD, Scott worked as the Managing Director of OMD East, a role that was redefined with a stronger focus on digital and analytics. During his tenure, OMD was awarded Global Media Agency of the Year and won top awards for digital creativity.

Scott had also worked as the US Director of OMD Digital, supervising all digital efforts across OMD Digital’s US properties in New York, Chicago, Los Angeles and San Francisco. Prior to OMD, he was the Chief Interactive Officer of the Omnicom direct agency, Rapp Worldwide. Scott was named to Crain’s 40 Under 40 list in 2008.

LinkedIn

@shaggyx

 

T.J. Miller Headshot 2016T.J. Miller is an American actor, voice actor, comedian and director. He is one of the most sought after comedians in the comedy world, but not in the drama world, or the finance world. He was named one of Variety’s “Top 10 Comics to Watch,” and EW’s “Next Big Things in Comedy”. Miller’s voice stars in Disney’s Academy Award-winning animated feature, BIG HERO 6. You may recognize his non-animated face and body from his roles in FOX’s big screen comic book adaptation of DEADPOOL, the highest grossing R-rated film of all time, 2014’s surprise indie hit TRANSFORMERS 4, and Mike Judge’s HBO comedy series SILICON VALLEY, now in its third season, for which he received the Critics’ Choice Award for Best Supporting Actor in a Television Comedy. His podcast “Cashing in with T.J. Miller” on nerdist.com is listened to by 12 and ½ people, and he is a nationally touring standup artist, crisscrossing the country listening to Kris Kross (he’s also done shows in the U.K. and Puerto Rico (Puerto Rico did not go well). He has been performing his absurdist observational standup act for over 10 years, and has never gone to the bathroom in his pants on stage. His hour-long Comedy Central stand-up special T.J. MILLER: NO REAL REASON and hip-hop/pop/folk music album “The Extended Play E.P.”, an E.P. with 41 tracks, and the ILLEGAL ART REMIXTAPE are all available now. He hosted Comedy Central’s MASH-UP, a mashup of standup, sketches and visualizations, and has appeared on CHELSEA LATELY more than most women his height. He got his start touring with Second City in Chicago and improvising with Annoyance Theater, iO, and managers at electronics stores asking why he was late and smelled like gin. Miller has been in a number of major studio films including CLOVERFIELD, SHE’S OUT OF MY LEAGUE, SEEKING A FRIEND FOR THE END OF THE WORLD, ROCK OF AGES, OUR IDIOT BROTHER, YOGI BEAR 3D (Ranger Jones, his greatest role to date), UNSTOPPABLE, and GET HIM TO THE GREEK. Miller also talks like an old drag queen after a hard night of chain smoking, and thus voiced the character Tuffnut in the Oscar-nominated animated film HOW TO TRAIN YOUR DRAGON and HOW TO TRAIN YOUR DRAGON 2. He voices Robbie from GRAVITY FALLS on Disney, Tuffnut in the Netflix HOW TO TRAIN YOUR DRAGON TV series, and GORBURGER, a very strange show you just have to google to understand. Upcoming films include OFFICE CHRISTMAS PARTY, opposite Jason Bateman and Jennifer Aniston, and READY PLAYER ONE, directed by Steven Spielberg. He resides in Hollywood, California, where he struggles to find meaning in an uncertain world. He is a comedian.

Website

@nottjmiller

 



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This exclusive summit is brought to you by Tapad, the folks who cracked the code on cross-screen marketing technology.

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